Policy Advocacy & Strategic Management
We articulate and provide strategic solutions and advice to our clients in Government, non-profit and cooperate sectors that necessarily operate at the intersection of legislative, of political, regulatory, and commercial considerations. LC helps in making complex decisions to improve policy formulation processes and planning & budgeting practices. Our focus is more on sustainable developmental solutions, climate change, governance, youth development, women empowerment & poverty alleviation through policy & reforms, institutional capacity building, human capital development and entrepreneurship to achieve SDGs. We ensure progress in these areas for ensuring sustainability:
- Strengthening policy formulation processes & strategic planning for non-profit & for-profit organizations, government departments/ institutions & various projects
- Making recommendations for preparing various types of policy planning documents for government organizations and non-government organizations
- Comparative analysis of proposed policy alternatives
Human Capital Development
Dramatic shifts in government and corporate workforce call for new ways of managing human capital. Liaison Corporation has extensive experience in delivering human capital strategies for the changing work forces of public and private sectors organizations in the region. Equipped with industry leading practices and comprehensive talent management approaches, our team stands ready to accelerate your human capital programs towards becoming more aligned, agile and impactful in:
- Strategic Human Resource Planning (HRM)
- Human Resource Planning (HRP)
- Staffing
- Training Need Assessments (TNAs)
- Human Resource Development (HRD)/ Training & Development (Capacity Building)
Program & Project Management
At Liaison Corporation, delivering program & project relevant services, staying within the scope of expertise, focusing on optimal task achievement are non-negotiable. In project management services, we apply localized expertise and project management gold standards to not just meet, but exceed, deliverable objectives. Our team excels at orchestrating innovative approaches in:
- Project planning, Designing & Implementation
- Project Feasibility, Research, Surveys and Data Collection
- Capacity Building
- Awareness Campaigns
- Training Need Assessments (TNAs)
- Social Mobilization, Advocacy and Lobbying
- Monitoring and Evaluation (M & E)/Third Party Assessments (TPAs)
- Training and Development (T&D)
- Event Management (with Focus on Social & Academic Events)
- Designing & Implementing Marketing/ Promotional Plans/ Campaigns/ Strategies & Surveys (including but not limited to the tools of Advertising and Branding, Media Campaigns & Media Management (Electronic, Print, Radio & Social Media) and Production Services
- Public Relations Development
- Content Development
Strategic Marketing, Public Relations Development & Event Management
We plan and strategize tailored marketing solutions and opportunistic public relations development to connect clients to the target audience and influence them. Liaison Corporation keenly addresses clients’ needs by identifying well-sought intermediaries that maybe the industry, stock analysts, investors, trendsetters, industry analysts, customers, beneficiaries, employees, donors as well as the electronic, print, and social media. Our facility has all the available resources from designing to publishing, printing and promotion through electronic, print, and social media platforms. We develop distinctive brand identity and build brand equity through creating and implementing a marketing plan. We help clients in identifying target audiences, and help them analyze their strengths, weaknesses, opportunities, and threats of businesses/ organizations. Our expertise includes:
- Marketing Surveys, Strategies Development & Campaigns
- Advertising & Branding
- Media Campaigns and Media Management (Electronic, Print, Radio & Social Media)
- Production Services (Documentaries, Ad Making, Video Making & Photography Services)
- Content Development
Event Management is one of the most specialized and core competencies of Liaison Corporation. LC has a young energetic team that differentiates it from others and has a track record of arranging diverse nature events in major areas of Pakistan including Punjab, Sindh, Khyber Pakhtunkhwa (KP), Newly Merged Districts (NMDs)/ Merged Areas of KP, Gilgit-Baltistan, Azad Jammu Kashmir, and Islamabad Capital Territory (ICT). It specializes in diverse areas including but not limited to:
- Social Events
- Academic Events
- Religious Events
- Sports & Youth Events